In fact, it camouflages so well that you only know that the post is Sponsored by the word Promoted right below the company’s name:
It appears on the feed of your target audience, integrating seamlessly around their organic content. Sponsored Content is probably the most popular and most effective form of LinkedIn ad formats. Recommended bid type (for our example): $18.69.However, let’s take a look at each one of them individually before jumping to conclusions: 1. Makes it extremely easy to promote your live events ĭoesn’t work for events organized outside LinkedInĪs you can see from the table, there are advantages and disadvantages to all LinkedIn ad formats. Requires time and proactiveness from the user Highly dynamic mimics actual user interaction More direct, making the ad feel more personal The least visual doesn’t draw the attentionĭynamic use image from the user’s profileĮxtremely limited ad space for advertisers Requires more time and attention from the userĬonverts less users don’t click much on videos Ad formatīreaks the traditional dynamic of the feed What are the prons and cons of each ad format?īefore we zoom in on our LinkedIn ad formats, let’s see what are the pros and cons of each one so you can get a better idea of what would be the best way to use each one of them. After all, the recommended bid is calculated based on what other similar advertisers are bidding. Keep in mind that this will vary depending on your niche, industry, target audience, and most importantly – other advertisers. Of course, this is just an exercise to get the overall idea, and may not reflect reality for each particular case. Which amounts to a total audience of approximately 53 000 people. By checking the suggested bid that appears at the bottom of our Campaign Setup page, we will be able to get an idea of which ad format has the highest Cost Per Click / View / Send. In just a couple of minutes, we will see all LinkedIn ad formats in details individually – what they are, where they appear on your audience’s feed, and when should you use each format depending on your goals.Īlso, I will show you LinkedIn’s bid suggestion for a specific segmentation to compare which type is the cheapest and which one – the most expensive.įor this example, our audience will be simple – Managers living in New York that have the job function of Business Development. Message ads allow companies to send messages right into the user’s inbox.Ĭonversation ads allow you to create chatbot-like conversations with your audience.Įvent ads give you the opportunity to promote your LinkedIn live events.
Personalized ads that combine users’ profile data to draw their attention. Text-based ads that can show up in the right column of your feed, or on top of the page. So, without further ado, let’s dive right into them: What LinkedIn ad formats are available for companies in 2022?Ĭurrently, companies can choose from 8 different LinkedIn ad formats: Ad formatĪlso known as Sponsored Content, they consist of a LinkedIn ad copy and a single image.Ī collection of at least 2 image cards that follow one after another in a visual way.Ĭompanies can also go for a video format to generate more brand awareness. However, it is also not a secret that LinkedIn advertising is far from being cheap compared to other social platforms such as Facebook and Instagram.įor this reason, it is extremely important to know all LinkedIn Ad formats and in what case is the best to use them to achieve your goals while making the most out of your budget. It is especially efficient for B2B companies – in fact, statistics show that over 80% of social media generated B2B leads come from LinkedIn. With more than 500 million members, LinkedIn is undoubtedly one of the most important social media platforms for advertising.
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Discover all the 8 LinkedIn ad formats and how to use them correctly for generating more leads in this article!
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